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Writer's pictureNeal Brown

California sticker company to make old Stampin’ Up! building their new headquarters


The previous location of Stampin’ Up! (top) will now be the headquarters of Mrs. Grossman’s Sticker Company of Petaluma, Calif., which will make the move to Kanab, Utah, in the next few months.

On January 13, Mrs. Grossman’s Sticker Factory announced on social media that

they would be relocating their headquarters to Kanab, Utah. The president of the

company, Jason Grossman, relayed why the company was making such a big move

after over 40 years in Petaluma, Calif., “I love the area; I love Utah and the wonderful

people of Kanab.”


He went on to say the climate also was a huge benefit. He was quoted in the Press

Democrat newspaper saying, “California was becoming too expensive, and Utah is

loving me to come in, with open arms.”


Mrs. Grossman’s Paper Company was founded in 1979, and at one point had over

200 employees. It’s currently headquartered in Petaluma, 40 miles northwest of San

Francisco. Andrea Grossman, Jason Grossman’s mother, originally founded the

sticker company from her California home in 1979, after she was unable to find

anyone who made red heart stickers to tack onto Valentine’s Day gift wrap,

according to its website.


The company is credited with starting the sticker craze in the 1980s. People

Magazine wrote a story about the company in 1984. The company recently made the

decision to end its wholesale operations and focus more on website sales and

sticker club subscription services.


The company will be moving into the old Stampin’ Up! building east of town, located

on Hwy. 89. They plan to make the move this spring, and hope to be settled in the

next three or four months.


Grossman said, “Even though the company won’t be manufacturing stickers at this

location, we hope to still provide a few jobs, like a website designer, and possibly a

general manager in the future.” He also has some fun plans for the other buildings,

including an American history museum, classic car museum showing off muscle

cars, a gift shop, and a saloon, with food offerings, entertainment, and activities to do

at night.

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